Grounded in global MBA frameworks and Fortune 500 leadership experience Education and consulting
Mastering Sales Strategy: From chaos to clarity
An executive mini-MBA in Sales Strategy designed for CEOs, founders, sales, marketing & finance leaders who want to transform uncertainty into clarity and growth
Our expertise has been shaped by hands-on experience with some of the world’s most recognized brands
Executive Sales Strategy Education
An exclusive Executive Sales program that blends the rigor of global MBA frameworks with the battle-tested insights of Fortune 500 leadership and Sales Excellence experience.
You will gain:1. Clear algorithm for building a Sales Strategy that balances and integrates sales channels of any complexity, across any industry.
2. Robust framework that elevates distributor and key account management to a strategic level.
3. Practical tools used by top multinationals and Fortune 500 leaders.
4. Independent strategic thinking — the ability to make structured, concept-based decisions in complex business environments.
From clarity to strategy. From strategy to growth.
Signature Executive Education Program
Executive Program in Sales Strategy & Leadership
Who it’s for:CEOs, Founders, Sales Leaders, and Executive Teams seeking to transform sales chaos into strategic clarity.
Key Benefits:● Built on global MBA frameworks adapted to real-world business● Backed by Fortune 500 leadership experience● Practical, structured, and immediately applicable
Individual Professionals – Online modules to enhance skills and capabilities.
Corporate Programs – Customizable executive training for teams and organizations.
Format: 100% Online · 7 Weeks · Executive-level insights, tools & cases
Price: Full Programme — Corporate: €8,000Full Programme — Individual: €800Single Lecture Purchase: €600 per lecture (corporate rate)
Specialized Executive Education Program
Executive Program in Go-to-Market Strategy
Who it’s for:Sales Directors, Channel Managers, and Business Leaders responsible for designing and managing distribution networks.
Key Benefits:● Master route-to-market models and channel strategies● Learn to select, manage, and optimize distributor performance using MBA-based strategic frameworks● Master instruments of managing bargaining power with distributor● Develop long term strategy of managing pool of distributors● Build scalable, growth-driven distribution processes
Format: 100% Online · 4 Weeks ·Executive-level insights, tools & cases
Price: Full Programme — Corporate: €4,000Full Programme — Individual: €400Single Lecture Purchase: €600 per lecture (corporate rate)
Specialized Executive Education Program
Executive Program in Key Account Strategy
Who it’s for:Sales Directors, Finance & Sales Leaders, Key Account Managers, and Executives working with retailers, distributors, major B2B customers and other sales channels.
Key Benefits:● Develop strategic segmentation of key customers● Develop mutually beneficial and aligned strategy with key customers● Build long-term account strategies that deliver sustainable growth● Master instruments of managing bargaining power with key customer● Strengthen negotiation capabilities from both retailer and supplier perspectives
Format: 100% Online · 4 Weeks · Executive-level insights, tools & cases
Price: Full Programme — Corporate: €4,500Full Programme — Individual: €450Single Lecture Purchase: €600 per lecture (corporate rate)
What makes this course unique?
Clarity. No Fluff. Designed for the Real World.
The Challenge
The Gap in Strategic Leadership
1. In today's dynamic business environment, many sales leaders rise through the ranks so quickly that they miss the opportunity to deeply understand the fundamentals of business.
2. Even after completing a full-fledged MBA program, few develop true conceptual thinking — the ability to recognize and apply academic principles in real-world situations.
3. This gap is reflected in the sales strategies and sales business models adopted by most companies: shaped by historical evolution rather than deliberate design, they often lack clarity and embed costly fundamental mistakes and structural inefficiencies.
4. Most executive programs are either too abstract or too basic — teaching what to do, not how to think. True strategic capability comes from mastering the business concepts behind how companies create value. Without this understanding, no business model can be consciously designed or improved.
The Solution
This course:
1. Bridges core MBA strategy concepts and frameworks with modern business practice, grounded in Fortune 500 leadership experience.
2. No redundant theory — only essential strategic concepts and frameworks that deliver measurable results.
3. Simple & flexible by design — a modular learning system that lets executives select only the sections relevant to their goals.
4. Ready for practical use — offers tested, ready-to-apply instruments proven in international business environments.
5. Develops independent, conceptual, and strategic thinking — enabling participants to design alternative strategic scenarios and translate knowledge into actionable business solutions.
Creator of the “Mastering Sales Strategy: From Chaos to Clarity” Executive Education program
Global Sales Leader | Growth Expert | Business Transformation Executive
Maxim Peykov
20+ years executive experience at Nestlé, Kimberly-Clark, Lactalis - delivering double-digit growth$1B+ P&L responsibility with leadership of 3,000+ employees Cross-sector expertise in FMCG, packaged goods, agriculture, MedTech, B2B, B2C, B2B2C transformationsDistinguished business education: British MBA + programs at IMD, London Business School, Stockholm School of EconomicsEast-West connector empowering global scaling with multicultural insightsStrategic Vision: Built sustainable omnichannel models and re-engineered complex distribution systems
How does it work?
This course is built on the foundations of international MBA programs and enriched with real-world experience from leading multinationals — creating practical, results-driven learning for executives.
Simple:– Focused on essential MBA content only– Illustrated with real business cases– Reinforced with ready-to-use tools
Flexible: - Choose any of the three courses- Select only the sections that fit your goals- Available online or in person
For Individual Professionals - Upgrade your strategic and commercial skills at your own pace
For Corporate Clients - Customized executive education designed to align with company growth goals
Who Should Attend
Our Executive Education courses are designed for senior and mid-level professionals seeking to strengthen strategic and leadership skills
Programs & Services We Provide
Negotiations Masterclass
Develop mastery of both retailer and supplier perspectives in strategic annual negotiations
Go-to-Market Excellence
Design and optimize distribution and sales models that drive sustainable growth
Sales Analytics Mastery
Harness data to shape strategy and guide business decisions
Intensive Workshop on Core Strategy Course Topics
● Fast audit of the organization’s strategic sales capabilities● Overview of key concepts and frameworks with practical applications● Actionable recommendations for improvement
Commercial Strategy Audit
● Intensive strategic overview of sales capabilities and competitive positioning● Actionable recommendations for improvements.
Bespoke Advisory
Tackle unique strategic challenges in sales, growth, and distribution
Mini MBA in Sales Strategy & Leadership
Transform sales complexity into strategic clarity and competitive advantage.
A focused executive program designed for CEOs, founders, and senior sales leaders seeking structured, MBA-based strategic mastery.
Strategic Distribution & Go-to-Market Excellence
Design scalable distribution strategies and optimize go-to-market models for sustainable, competitive growth.
A practical course integrating global MBA frameworks with real-world distribution excellence.
Strategic Customer & Account Strategy
Master customer segmentation, create powerful value propositions, and execute high-impact negotiations that drive sustainable growth.
Learn strategic account management frameworks proven by leading multinationals.
Sales Strategy Optimization
● Comprehensive audit of the sales business model, strategy, and operating environment — covering key customers, processes, structures, KPIs, motivation systems, and cross-functional collaboration● Recommendations for actionable improvements to strengthen commercial performance and strategic clarity
Sales Excellence Outsourcing & Continuous Improvement
● Comprehensive audit of sales processes, structure, governance, and practices● Actionable recommendations for improvement● Ongoing support and continuous improvement to ensure sustainable progress and measurable impact
Advisory Board Oversight of the Sales Function
●Strategic review of sales governance, structure, and performance metrics● Oversight of strategic decision-making processes to ensure clarity, accountability, and long-term alignment with business objectives● Continuous advisory support to strengthen commercial effectiveness and sustainable growth
International Expansion Advisory
Advisory support for market entry, risk assessment, and go-to-market strategy — built on proven MBA frameworks and real-world experience.
Covering all stages of business development — from market entry to business scaling and localization of production in strategic markets
Trade& Shopper Marketing
Design and implement data-driven strategies that transform shopper insights into in-store activation, effective trade investments, and measurable sales uplift