Learning Outcomes

 By completing the program, participants will be able to: ● Advance their careers by mastering executive-level customer strategy frameworks and instruments, and by developing independent strategic thinking.● Save substantial resources by applying customer portfolio frameworks and resource allocation models to eliminate unprofitable activities and focus on high-return accounts.● Avoid costly mistakes in negotiations through practical training on contract efficiency, identification of red flags in trading terms, and mastering the avoidance of “red zones” in negotiations by substituting them with mutually beneficial strategic proposals.● Increase their negotiation power by learning tactics and checkpoints from both retailer and supplier perspectives to ensure balanced outcomes.● Optimize pricing decisions using advanced tools to overcome ROI traps, manage hard revaluations, and prevent margin leakages.● Strengthen their credibility with top clients by developing aligned customer strategies, contribution-based account plans, and strategy alignment matrices.● Build long-term resilience in client relationships by applying segmentation tools and prioritization models to protect margins and reduce dependency risks