● Negotiations Masterclass – Supplier and retailer perspectives, playbooks, narrative control, avoiding “dead zones,” and structured rehearsals.● Route-to-Market Excellence – Selection of the distribution model per channel, formalized distributor selection process, types of distributors and wholesalers, the essence of their business models, strategic management of distributor pools, and consolidation limits.● Strategic Management of Key Accounts – Analysis of the client’s current strategic positioning within the channel and the company’s positioning within the client’s structure; defining the mutual strategic roles of customer and company; mastering customer prioritization methodology; developing strategic proposals; building a resource allocation matrix; preparing customer contribution statements; creating a strategy alignment matrix; and applying other practical tools.● Sales Analytics Mastery – Opportunity sizing, financial and operational coverage limits per channel, assortment efficiency thresholds, customer contribution statements, capital hidden in assortment (quick analysis of capital intensity per SKU), and other practical instruments.● Trade & Shopper Marketing – Promo ROI, in-store activation, and investment decision rules.● Export Strategy – From market entry to full localization of production.● Other tailor-made solutions
Price upon request

● Sales Team Capability Review – roles, skills, incentives.● Commercial Strategy Audit – GTM, segmentation, channel economics.● Performance & Process Diagnostics – integrated commercial planning, sales execution, strategy process, sales & marketing contract, KPIs, and more.● Company-specific workshops to solve a live business challenge.● Growth Sprint: market mapping – target audience, shopping needs, channels, cost of coverage, constraints, strategic choices, and action plan.● Pricing Lab: price architecture, discount governance.● Key Account Lab: joint business planning, resource allocation, strategic fit, mutually beneficial strategy formulation, negotiation choreography.● Distributor Lab: distributor types, selection, limits of consolidation, reverse process — saturation of the distribution pool; strategic fit — what part of the distributor’s value chain we actually buy; critical resources to control; management instruments; negotiation narratives; instruments to manage negotiation power; and leading the business into the future.
Price: Eur 1,000