From Chaos to Clarity—for Your Whole Organization
Executive Sales Strategy for Teams & Divisions
Give your leaders and sales force a common language, a clear playbook, and the tools to execute. We blend MBA-grade frameworks with Fortune 500 field experience to turn fragmented activity into coordinated growth.
Clarity, not theory. Every concept ends in a tool, template, or decision rule your teams can use next day.Aligned and scalable. One playbook across sales, channel, KA, and finance.Measurable impact. We design to KPIs: revenue mix, margin, strike rate, forecast accuracy, and cost-to-serve.Built for global realities. Experience across Europe, Middle East, and CIS—East/West cultures and emerging markets.
Service Programs for Teams (Pick & Combine)
We deliver all kind of services that support small and micro businesses.
Executive Program in Sales Strategy & Leadership (Corporate Edition)
Outcome: shared strategic discipline for senior leaders.Core modules: Prioritization → Route-to-Market → Key Accounts → Pricing → Negotiations → Sales Operating System.Format: 6–8 weeks, live online or blended, cohort of 20–40.Deliverables: executive workbook, strategy cascade templates, 90-day action plan.
Masterclasses (2–3h each, stackable)
Negotiations Masterclass – supplier/retailer perspectives, playbooks, rehearsal.Route-to-Market Excellence – model selection, distributor scorecards.Sales Analytics Mastery – opportunity sizing, pricing & mix, dashboard essentials.Trade & Shopper Marketing – promo ROI, in-store activation, investment rules.
Deep Dives in Business (Tailored Sprints)
Sales Team Capability Review – roles, skills, incentives.Commercial Strategy Audit – GTM, segmentation, channel economics.Performance & Process Diagnostics – funnel, KPIs, cadence, CRM usage.Company-specific workshops to solve a live challenge.Growth Sprint: market mapping, choices, plan.Pricing Lab: price architecture, discount governance.Key Account Lab: joint business planning, negotiation choreography.
Customization Options
Audience
Exec committee, country heads, sales director, commercial director, KA managers, distributor managers.
Industry fit
FMCG, agriculture, healthcare/biotech, B2B/B2C hybrid models.
Languages
English (others on request).
Delivery
On-site, virtual, or blended; single country or multi-region rollout.